Project One Lucky's Drive-Inn Car Show, Sacramento

Ethan Ambriz’s first assignment with SOCIAL Magazine dropped him right into the heart of Sacramento culture, the Lucky’s Drive-Inn Car Show on Franklin Blvd, just as twilight hit. Tasked with more than just snapping photos, Ethan was challenged to see beyond the obvious and find the beauty others might miss.

From chrome reflections to low angles that made the classic cars look monumental. Ethan didn’t just take pictures, he told a visual story. He was instructed to avoid the typical shots and instead search for the “diamond in the rough,” the angle or detail that made each car unique. He listened, he observed, and he delivered.

This wasn’t just a car shoot, it was a creative breakthrough. The results speak for themselves. Welcome to Project One.